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Our story

We started Incura because we watched the money leave.

Between us we have built a medical billing company and sold into the industry from the inside. Both jobs put us in the same room over and over: a practice owner holding a report they had no way to check, asking whether the number was good, and nobody in the room able to answer.

Why we started

Not for lack of effort.

Practices were losing real money every year, and not one of them was being careless about it. They were working hard inside a complicated system, with the only feedback loop being a summary that always balanced.

Every denied claim meant a manual investigation, a phone call, a judgment call. Repeat that month after month and things get missed, not through negligence, but because there is a limit to what any team can chase.

What practices were missing was not more effort, and not more staff. It was somebody outside the arrangement whose only job was to check.

So we built Incura.

What drives us

Three things we are not willing to trade.

Right beats impressive

A confident wrong answer is worse than no answer. Everything we hand a practice is something we would be willing to defend line by line.

Independence is the product

The moment we have a reason to soften a finding, the finding is worthless. We keep ourselves out of the billing business on purpose.

Say the unwelcome thing

Including when the answer is that we found nothing, or that we are not the right fit. Practices have been sold enough optimism.

The team

Meet the founders.

CEO & Co-founder

Zain

At 22, Zain built a medical billing company from the ground up. With a background in IT and process improvement, he saw first-hand how hard practices were struggling: swamped, underserved, and running their revenue on information they had no way to see for themselves.

He started Incura for those practices: so they can see their own revenue clearly, know where it stands, and act on it.

Co-founder & COO

Faiz

Faiz studied Health Sciences and worked in sales inside the medical billing industry, where he saw directly where practices lose revenue and why.

He believes the hardest problems are the ones where the answer has to be right, not just impressive. A number nobody can trust is worse than no number at all.

CTO

Rayan

Rayan is a full-stack engineer and leads engineering at Incura. He builds the product that takes a practice’s own billing data and turns it into a view of its revenue the practice can follow for itself.